Congratulations to Christopher Carfi – his The Social Customer Manifesto blog has just been awarded the ‘Best CRM Blog 2005’ accolade by the readers of SearchCRM.com. Well deserved, Chris! If you haven’t encountered Chris’ blog before, now’s a good time from the communicator’s point of view – it’s the place where you’ll find the social […]
Category: Marketing
NevOn joins Corante Network
I am delighted to report that NevOn – this blog – is a participant in the Corante Marketing Hub, part of the new Corante Network that launched today: With the launch and development of the Corante Network, Corante has partnered with scores of the blogosphere’s most respected thinkers and writers in specific categories to bring […]
This podcasting dope is addictive
News of what two big companies in entirely different industries are doing with audio as part of their communication is a great example of imaginative ways to use this communication medium. First up is health care products manufacturer Johnson & Johnson who is using podcasts as part of a campaign to promote its Acuvue contact […]
Yahoo! hammered by users over poor successor to Konfabulator
In my post on Monday about software hits and misses, I gave the new Yahoo! Widget Engine 3.0 a definite ‘miss’ verdict for the moment as this version for Windows really doesn’t appear to be worthy of unleasing on an unsuspecting public as this growing comment thread in the support forum clearly indicates. When I […]
Life is not a box of chocolates
So you’re a customer, you’re seriously angry and you have a blog. No prizes for guessing what you do. You blog it, as Guillaume has done today: […] I am furious to a point you can’t possibly imagine, but thankfully I live in Paris, and I am going to go back to the shop, and […]
Window shopping
“Displax developed by Edigma combines rear projection holographic screens with finger tracking to bring interactive storefront displays to retailers and various commercial applications. Displax® – Interactive Window allows human interaction in a shop window, with multimedia applications, emission and record of sounds, detection of human presence in front of the display, etc.” Not exactly hot […]
Transforming corporate identities beyond the razzle dazzle
The Consumer Electronics Show in Las Vegas certainly was the place this week for many companies to announce a dazzling array of new tech products, alliances and ventures. The best place I found to keep up with what was going on was the excellent Engadget CES blog which had a non-stop stream of posts. Another […]
GM videocasts new concept car
“What do you think of it?” asks General Motors vice chairman Bob Lutz in a post yesterday on the GM FastLane Blog. At the last count, over 225 customers and car enthusiasts have told Lutz precisely what they think of the Chevrolet Camaro concept car, the vast majority of comments overwhelmingly positive. “Build this and […]
Clueless BrandWeek magazine
Are blogs a waste of your time and that of your business or clients? Indeed they are, according to BrandWeek magazine in the US: Blogs provide almost no new information. They’re frequently inaccurate. They contribute to the hysterical polarization of our nation’s political discourse. And they’re often written by people who can’t, you know, write. […]
Book, blook and podcasts
Here’s a neat idea – post the chapters of your book to your blog (sound familiar?) and record each chapter as a podcast. The book in question is hackoff.com: An Historic Murder Mystery set in the Internet Bubble and Rubble, a novel by Tom Evslin, who started posting chapters last September under a Creative Commons […]
Intelliseek acquired, forms part of new VNU-backed company as VNU looks to be acquired
Two of the leading companies in tracking and analysing what consumers are talking about online have joined forces to create, in the words of the formal press release, the new global standard for measuring and understanding word-of-mouth behavior and influence. Market intelligence firm Intelliseek has been acquired by word-of-mouth research and planning company Buzzmetrics. The […]
SAP enters SaaS market
Yesterday, the German enterprise software vendor SAP announced it is entering the hosted software-as-a-service (SaaS) market with the expansion of its mySAP CRM offering to include a hosted option. The first service SAP will offer as a subscription is its sales-on-demand solution, with pricing from $75/user a month, and with hosting services from IBM. In […]
Beta view of what start-ups look like
Click on the image to see the slightly larger (and better in-focus) original on Flickr. And take a look at the comments there to get a sense of who’s missing from this visual list. I love the creator’s response to some comments: “the logo map’s a beta, too.” A number of these logos are of […]
Factoring blogs into crisis communication planning
A feature on blogs in the current issue of The Economist hardly adds any value with a subject focus that’s been flogged to death by some sections of the mainstream media, notably Forbes magazine last October. Bloggers can be vicious but they can also help companies avert disaster, says the sub-title as The Economist devotes […]
The richness of blogs
One of the best articles about the value of blogs that I’ve read in a long time was posted by Robin Good yesterday. Information Overload: Blogs As Content Navigators, Information Filters, Trusted Niche Guides provides a good perspective on one of the curses of modern life, which isn’t how to find information – it’s how […]
Imagine if Chevron had used a blog instead
Listening this morning to a BBC World Service radio interview with Peter Robertson, vice-chairman of the Chevron oil company, I was struck in particular by his commentary about a website where the public can join Chevron in an online discussion about the future of energy. Overall, I found it a fascinating interview, with its discussion […]