Coming in September – PodcastCon UK, the first conference in Europe dedicated to podcasting. According to the sign-up wiki today, nearly 50 people have signed up so far. The organizers – Paul Nicholls, Alex Bellinger, Neil Dixon and Adrian Pegg – have done no real publicity yet so this is all word-of-mouth and via blogs. […]
Category: Marketing
More disruption from Skype
Now this looks compelling – a Skype phone that you use to make and receive phone calls on a wireless network without needing a computer. Jaanus at Share Skype has been playing with a prototype: […[ It looks and feels much like a recent mobile phone and the basic controls for using the interface are […]
Smart companies stimulate disruptive thinking
How do large companies continue to innovate and respond rapidly to new opportunities as if they were start-ups, asks the Financial Times? By developing a corporate culture in which innovative opportunities are spotted, nurtured and championed in an entrepreneurial manner, the paper says. In short, a culture that is "intrapreneurial". In a lengthy feature, the […]
IBM starts investor-focused podcasts
Reuters: IBM is the latest major company to embrace podcasting. […] The world’s largest computer company said on Friday it plans to introduce a series of occasional podcasts on its investor relations site as part of a broader effort to communicate directly to its investors and the wider public about hot topics. This is a […]
Blogs part of new media monitoring service
Factiva is looking to cash in on companies wanting to monitor what bloggers are saying about them, with a new service that searches blogs and message boards. Revolution magazine reports that the company has built the facility into its Factiva Insight: Reputation Intelligence service, which monitors mainstream media. As the result of a partnership with […]
Newsworthy to start the day 9-8-05
> The driving force behind the spectacular market debut of shares in the Chinese search engine company Baidu.com on Friday was its resemblance and ties to Google, whose own offering created a sensation last year, analysts said over the weekend. Shares in Baidu soared Friday on the Nasdaq stock market in one of the most […]
Interview: Pete Blackshaw, Intelliseek – August 16, 2005
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer of Intelliseek, Inc, the company behind Blogpulse and Brandpulse. Topics and themes discussed include: consumer motivation and word-of-mouth marketing; measurement metrics; comparing blog search tools and what may develop in […]
Great resources for communicators
One blog that’s in my RSS reader and which I regularly scan is Adverblog by Martina Zavagno. A great resource always full of interesting news and info about campaigns and on the global advertising and marketing scene. Martina’s put up two useful lists – one that lists advertising and marketing blogs, and another that lists […]
More than ego-stroking the Top 500
ClickZ News: Feedster is floating a new top 500 list of blogs, ranked according to their accumulation of inbound links. Media buyers say they’re watching the list, but they disagree on its value as a consideration tool for ad placements in blogs. The “Feedster 500,” which challenges the long-standing Technorati 100 list and claims to […]
Podcast about PodcastCon UK
Nicole Simon interviewed me yesterday as the first in a series of podcast interviews she’s doing in preparation for PodcastCon UK, the first conference in Europe dedicated to podcasting. I’m one of the presenters. Our conversation is about 27 minutes. Nicole’s notes, direct download link and RSS feed link here. Nearly 100 people have now […]
Mars dog blog gets it right
With the focus on blogging in Europe and North America, it’s good to have an opportunity to broaden one’s horizon and gain some insight into contrasting uses of this medium in Asia from a business and marketing perspective. Niall Cook reports on what two consumer product companies are doing with blogs as integral elements of […]
Survey: RSS on the rise among key influencers
Last week Nooked, the RSS search engine and directory of corporate RSS feeds, published the aggregated results of two connected surveys they conducted in March. The first survey aimed to learn more about how industry analysts, journalists and bloggers use RSS; the second, to determine the rate of adoption of RSS in the PR/marketing arena. […]
Microsoft snaps up Teleo
The instant messaging market just shifted up a few gears with the news today that Microsoft has acquired Teleo, the Skype-like internet phone/chat service. In a press release this morning, Microsoft said it plans to use this acquisition as a means to greatly extend the capabilities of MSN Messenger. An announcement on the Teleo website […]
Alfa Romeo sponsors car blog
Italian blog portal Blogo.it has secured another first – Italian car maker Alfa-Romeo is sponsoring Autoblog.it from today, 1 September. This is the first blog sponsorship deal for a European blog by a major automotive brand, Blogo.it said. In a press release, Blogo.it’s Luca Lizzeri said, "in January 2005 Autoblog.it had 20,000 page views in […]
New blogging white paper from Edelman and Intelliseek
Edeman and Intelliseek have just published their latest white paper on word-of-mouth marketing called "Blogging from the Inside Out: The Rise and Effective Management of Employee Bloggers." The 22-page PDF document is a rich source of information that includes: Original data on the role employees play in shaping corporate reputation and on the frequency with […]
The giant street market
An email from James Cherkoff alerted me to yesterday’s edition of Shop Talk, a weekly BBC Radio 4 business programme, in which he was one of the studio guests talking about blogs and blogging. Together with Adriana Cronin-Lukas of Big Blog Company, Simon Phipps of Sun Microsystems, Azeem Azhar, a writer and analyst, and Heather […]
‘Project Green’ begets Microsoft Dynamics
“Project Green” was a code phrase I heard a lot of during my career with Scala Business Solutions, a mid-market ERP vendor and Microsoft Gold certified partner acquired by Epicor last year, and where I spent five years as VP of corporate communication. So it was with some interest that I read the news yesterday […]
iPod nano… Hot cakes
Now this is sexy! Today Apple announced the iPod nano, a very elegant, slim digital player that supersedes the iPod Mini (which is no longer listed on Apple’s website but is there if you know the URL). Super slim, light and a bright colour screen are three of the great form factors of this cute […]
Brand creativity on show
I spent a couple of hours yesterday strolling through the 11 halls of the RAI Center in Amsterdam taking in the sights and sounds of the IBC 2005 exhibition. This is a massive show. Imagine – over 1,000 companies exhibiting their wares occupying all 11 halls of the RAI. That’s about 72,000 square meters (216,000 […]
Influential Dutch marketing blog in partnering deal
Ilse Media, a Dutch publisher and blog portal, has taken a 25 percent stake in Marketingfacts.nl, one of the most influential marketing and business blogs in The Netherlands. Ilse Media’s strong interest is in “the knowledge power of a community of interactive marketeers,” Marketingfacts pioneer Marco Derksen told me (I’ve known Marco for much of […]