Edelman and Intelliseek highlight the growing influence of blogs

A newly-published white paper on blogs from PR agency group Edelman and marketing intelligence firm Intelliseek explores the importance of blogging for public relations and marketing, and provides a first-of-its-kind directory of influential bloggers, segmented by industry. The report, Trust MEdia: How Real People Are Finally Being Heard (22-page PDF available for download from both […]

Corporate responsibility reporting enters the mainstream

International accounting firm KPMG has published the results of its latest survey on corporate responsibility reporting. The survey report shows continuing support for corporate responsibility and open communication by the leaders of many of the world’s most successful and biggest companies: Corporate responsibility (CR) reporting in industrialized countries has clearly entered the mainstream, with Japan […]

New blogging white paper from Edelman and Intelliseek

Edeman and Intelliseek have just published their latest white paper on word-of-mouth marketing called "Blogging from the Inside Out: The Rise and Effective Management of Employee Bloggers." The 22-page PDF document is a rich source of information that includes: Original data on the role employees play in shaping corporate reputation and on the frequency with […]

FIR Interview – Gerald R. Baron, author, “Now is Too Late” – January 11, 2006

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 55-minute conversation with Gerald Baron, author of the crisis communications book, "Now is Too Late: Survival in the Era of Instant News." Download the conversation here (MP3, 21MB), or sign up for the Interviews RSS feed to get it and our future interviews […]

Imagine if Chevron had used a blog instead

Listening this morning to a BBC World Service radio interview with Peter Robertson, vice-chairman of the Chevron oil company, I was struck in particular by his commentary about a website where the public can join Chevron in an online discussion about the future of energy. Overall, I found it a fascinating interview, with its discussion […]