Lots going on in Sweden

One European PR blog I pay attention to is Media Culpa, written by Swedish PR practitioner Hans Kullin. Hans is the PR blogging beacon on what’s going on in Sweden (and, at times, in Norway and other Nordic countries), and judging from his posts in recent weeks, there’s lots going on there. For example: Swedish […]

Get over fear

What are the barriers to employee blogging? According to Robert Scoble: Fear of being different. Fear of telling your boss your ideas. Fear of speaking up in meetings. Fear of going up to someone you don’t know and introducing yourself. Fear of doing something that might destroy your career. Fear of weblogging. Robert discusses why […]

Blogging for dollars

The latest business-focused story about blogging appears in the October issue of CFO Magazine. Although the magazine article covers a lot of the same ground that has already appeared in publications like Business Week and through newswires like Reuters, its readership comprises an excellent business audience for getting the message to about the benefits of […]

Illustrating the Law of the Many

Alan Nelson, co-founder of The Command Post political blog, posted an exceptionally good commentary last week with the full text of a speech he made to managing editors of major North American newspapers that subscribe to the Associated Press newswire service. What’s exceptional about Nelson’s post is that, while it focuses on one specific audience […]

The Kitchen starts cooking

Now open for business – The Kitchen: How to Cook a Weblog. The brainwave of Shelley Powers, here’s what it is: The Kitchen: How to Cook a Weblog is a two-week clinic on weblogging and related topics for bloggers and those who read blogs and even those who don’t but still manage to use the […]

Yes, people do read blogs

Nice rejoinder by Don Temple in The Kitchen to the blinkered media types out there who say nobody reads blogs: Traditional media types criticize blogging by saying that nobody reads most blogs. What do they mean by nobody? Until we’re forced out of blogging by the need to increase readership for better ad revenue, it […]

One more tool in your marketing toolbox

Charlene Li at industry analysts Forrester Research has some sound advice from Bill Flitter, VP of Marketing at Pheedo, on successful blog best practice: Focus on your core interest area to establish yourself as an expert. Create at least 15-20 meaningful posts BEFORE you open your blog to the public. When people visit for the […]

Don’t forget the reality checks

Like most communicators who blog, I’m a strong advocate for encouraging, persuading, prodding and cajoling my fellow communicators into introducing blogs in their organizations as part of their communication planning. This isn’t a blind, because-it’s-there thing – although, depending on the organization, elements of that approach can be a very good idea in applying a […]