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Full story: Experience innovation
When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott’s company in April for the US market captured my imagination in one area especially – the sound of the car’s exhaust. Added to the high-definition video and audio in the overall story, that sound contributed to an enriched and memorable […]
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Full story: FIR Interview: Jeremiah Owyang on The Collaborative Economy
Jeremiah Owyang joins FIR co-host Shel Holtz for a discussion about Owyang’s latest report for the Altimeter Group on The Collaborative Economy. The report focuses on the impact on business of the movement toward people sharing products and services, disintermediating the manufacturer or service provider. Airbnb – a marketplace for individuals to rent out their […]
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Full story: FIR Speakers and Speeches: Marilyn Cox on Right Information at the Right Time
The Content Marketing Strategies Conference took place in Berkeley, California, on May 8th and 9th, 2013. This is the third conference of this name organized by Bill Flitter, CEO of Dlvr.it. In a case study presentation, Marilyn Cox, Director of Marketing Communications at Cincom Systems, described her journey into content marketing, her use of marketing […]