Month: June 2006
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FIR Interview – Larry Weber, Chairman W2 Group: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of…
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FIR Interview – Max Lenderman, GMR Marketing: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand…
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FIR Interview – Craig Newmark, Founder Craigslist.org: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Craig Newmark, Founder of craigslist.org, talks about trust, Craigslist expansion, consumer-generated content, unconventional marketing, enabling…
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FIR Interview – Dianne Hessan, CEO Communispace Corp: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Dianne Hessan, President and CEO of Communispace Corporation, talks about tapping into networks of customers…
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FIR Interview – Deepak Advani, CMO Lenovo International: June 9, 2006
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Opening keynote speaker Deepak Advani, Senior Vice President and Chief Marketing Officer of Lenovo International,…