Content summary: Follow-up on survey samples; correction on Disney blog aggregation story from last show; listener comments discussion; 5 minutes on… the Oxford English Dictionary may become an online-only publication, ghost-blogging firms, new thriller sells more e-books than hardcovers, how the public views PR/advertising; the Media Monitoring Minute with CustomScoop; News that Fits: Burson’s "State [...]
Meet the Chief Listening Officer
One of the things I hear a great deal of when in conversation with businesses about communication is how important it is to listen to what people are saying. I couldn’t agree more – you need to listen before you can engage in a conversation. ‘Engage’ is the operative word here because if you’re really [...]
Connect your community with a Twitter daily newspaper
About a month ago, I discovered Paper.li, a service that aggregates content linked to by people in a Twitter community into an online newspaper. It’s one of the most useful ways I’ve found for surfacing news and information I might otherwise have missed entirely. Not only that, "Neville Hobson Daily," the newspaper I created with [...]
A simple answer to texting while driving
With a lot of cars on the UK roads this Bank Holiday weekend, it’s a fair bet that quite a few drivers will be using their mobile phones while driving their vehicles. While holding a mobile device in your hand and using it when driving is illegal in the UK, hands-free use isn’t. So if [...]
The Hobson and Holtz Report – Podcast #561: August 23, 2010
Content summary: Listeners’ comments and discussion; 5 minutes on… Have you heard of Facebook Stories (and Twitter Tales)?, books disruption: Seth Godin will no longer publish the old way and ads are coming, Disney invites bloggers to get aggregated, Skype etiquette; the Media Monitoring Minute with CustomScoop; News That Fits: Dan York reports on serendipity [...]
Are ads in books such a bad idea?
I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions. Hell freezing, dead bodies and metaphors about fat and slim peppered the comments I received. A minority felt ambivalent about the [...]
Shopkick may redefine consumer loyalty
One of the memorable scenes for me in the 2002 film Minority Report is the bit where the hero John Anderton, played by Tom Cruise, goes on the run and finds himself in a shopping mall. In the society of 2054, the year of the film’s story, advertising displays deliver targeted advertising to passers-by: video [...]
Welcome
Welcome to NevilleHobson.com - a place at the intersection of business, communication and technology (sometimes, it's a collision). I'm a communicator, blogger and podcaster based in the UK, and head of social media in Europe for WCG, London. Do take a look around here, leave a comment, join in. Get in touch if you'd like to. Enjoy your experience here and thanks for visiting.
Neville's posterous
- Puss in boots | The Sun August 26, 2010
- Where are the safest and most dangerous places in the world to use the internet? | AVG Blogs August 24, 2010
- 100 days of government in 100 seconds | BBC News August 18, 2010
- Monopoly Gets an Unofficial Social Media Edition | Mashable August 9, 2010
- Apple Store Covent Garden Video Tour August 5, 2010
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