Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Year: 2006

  • Engagement in London

    I’ll be in London for the next couple of days participating in Melcrum’s Strategic Communication Management Summit 2006. Things kick off this afternoon when I’ll be leading a half-day pre-conference workshop with the grand title “How to use social media…

  • Reuters gets with-it in Second Life

    If you’re in PR and you’re still not paying attention to Second Life, here’s another reason why you should: News agency Reuters has just opened a bureau in Second Life. The Reuters Second Life News Center is headed by Adam…

  • More small steps to combat content theft

    It’s growing at an alarming rate and there doesn’t seem to be any way to effectively stop it. I’m talking about content theft, the practice of some people who scrape your content from your blog or website and then republish…

  • The Hobson & Holtz Report – Podcast #181: October 16, 2006

    Content summary: Dealing with trackback spam; the value of employee engagement; Lewis PR wins global PR campaign for Second Life; court award for online defamation; Philip Young’s call to action for EuroBlog 2007; PR adoption of new media in the…

  • Giving life to the social media press release

    Last May, Boston-based social media PR advocate Todd Defren published a social media press release template as a means to encourage and stimulate discussion on effective ways to evolve the traditional press release into a communication channel better suited to…