Year: 2006
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Starwood blog misses the point
Starwood Hotels & Resorts is the first major hotel company to make the leap into the blogosphere, says the Wall Street Journal, with a blog called TheLobby.com. But its initial approach to the genre has as much in common with…
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FIR Interview: David Bradfield, iStudio – April 12, 2006
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 30-minute conversation with David Bradfield, Senior VP of iStudio, about his work with client ALTANA Pharma in Canada to introduce social media (award-winning podcasts and blog) to…
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Get a divorce
Heh! My wife wants me to get a divorce…
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It’s an opportunity not a threat
A BBC story on the threat posed by blogs and bloggers to a company’s reputation includes mention of quite a few names – companies and bloggers – that will be highly familiar to many business bloggers. My favourite sound bites…
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In search, is page equal to screen?
A just-published survey, The iProspect Search Engine User Behavior Study, on people’s expectations when searching for information on the web illustrates an evident fact about behaviour – a majority of people (62%) will use the results they find in the…