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Month: April 2007

  • Social media’s key role in US university shooting

    Yesterday’s tragedy at Virginia Tech University in the US, where some 33 people were ruthlessly murdered, is unquestionably shocking (and I offer my own sympathies to the families of those killed and injured). The media worldwide is all over this…

  • Imagining Coca-Cola in Second Life

    Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it’s about imagining a device that would dispense experiences, not metal cans or…

  • The Hobson & Holtz Report – Podcast #232: April 16, 2007

    Content summary: Talking on other podcasts: podcast411, Melcrum podcast, Forward podcast, PodLeaders, Engaging Brands; Coca-Cola launches Virtual Thirst contest in Second Life; Lee Hopkins is back!; highlights of Poynter’s Eyetrack 2007 study; contest to design the new Jardin des Halles…

  • On a brace of podcasts

    Last month, I spoke at Melcrum’s Social Media Forum in London. During the event, Melcrum’s James Brown interviewed me for the new podcast Melcrum planned to launch. The first podcast was launched last week. While you might find my segment…

  • The Hobson & Holtz Report – Podcast #231: April 12, 2007

    Content summary: Eric Schwartzman interviews David Greising, chief business correspondent at the Chicago Tribune; Dan York asks what does a “corporate blog portal” need to have to be successful; David Phillips reports on value and values in PR; Shel from…