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Month: July 2007

  • Broadening the measures of online influence

    Some people think measuring someone’s online influence is simply a matter of Googling a name, seeing what Technorati says about them, what Alexa might show and perhaps a look at how many subscribers there are to their FeedBurner RSS feed.…

  • Dell to offer customer support in Second Life

    Logging in to Second Life this morning, I received an interesting note from Dell: We plan to offer customer service and tech support assistance in-world soon – initially for 10 hrs/week while we gauge demand. This proposal is to set…

  • The Hobson & Holtz Report – Podcast #258: July 16, 2007

    Content summary: Shel travelling this week; SouthWest Airlines and social media communication; Lee Hopkins reports on his email experiment, an interview with Bill Sweetman, more on Windows Live Writer, this wonderful world; the Media Monitoring Minute with CustomScoop; internet radio…

  • Nails in the coffin for TV on trust

    Trusting the creator or communicator of information you receive is paramount to belief in a) the source and b) the information itself. You’re more likely to accept what you see or hear when you trust the source. So when you…

  • Evolution driven by the digital natives

    With all the talk recently about Second Life and how some companies are having second thoughts about the virtual world as a marketing tool, a report in Scientific American contains much food for thought: […] Last night at the Digital…