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Month: July 2007

  • Viral marketing for new Triumph motorbike

    British motorcycle maker Triumph has turned to viral marketing and social networking to promote its latest motorcycle, the Rocket III Classic, billed by Triumph as the world’s largest production motorbike. At the heart of Triumph’s social media marketing is a…

  • FIR Speakers & Speeches: Where Podcasting Fits in the Business World – July 9, 2007

    In June 2007, How to Do Everything with Podcasting was published. Written by FIR co-hosts Shel Holtz with Neville Hobson, the book walks you step by step through the process of creating, broadcasting and promoting your own podcast. In this…

  • The Hobson & Holtz Report – Podcast #256: July 9, 2007

    Content summary: Shel in face-to-face conversation with Bryan Person and Sallie Goetsch about social media; iPhone PR strategy: anyone know what it is?; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on offline blog editors, email and social networks;…

  • The social media press release is complementary communication

    AdWeek has a pretty good feature article today about the social media press release. Key points: […] Journalists are no longer considered the only audience for a company’s news because in the blogsophere “everyone can be their own journalist,” says…

  • Different flavours of English

    Watching the lunchtime Sky News, I was struck by a new (to me) abbreviation to describe an event – 21/7. This is to do with three men convicted today of planning suicide bomb attacks on the London transport system in…