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Month: October 2007

  • FIR Interview – David Carter, CTO, Awareness: October 30, 2007

    Forrester Research recently released a case study chronicling the implementation of blogs as an enterprise communication tool at 150-year-old financial services company Northwestern Mutual. The blogs, intended to drive a change to the organization’s culture, instead resulted in increased productivity…

  • FIR Interview – John Penberthy-Smith, Hutchison 3G UK: October 29, 2007

    3, the mobile operator, and Skype, the internet communications company, have launched the Skypephone, a new handset that lets you make free Skype calls and instant messages from your mobile phone. It’s the first time an operator has offered a…

  • Engaging without measuring makes little sense

    BrandRepublic reports on a new survey from Jupiter Research that looks at social marketing in Europe. The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will…

  • Skypephone changes everything

    Skype, the internet phone service, is all about disruption. I remember thinking, when I first started using Skype back in 2004, that here’s a small, nimble company that will drive a massive wedge into traditional telephone service business models. From…

  • The Hobson & Holtz Report – Podcast #288: October 29, 2007

    Content summary: Shel explains the Philly Cheesesteak; Neville reports on today’s 3 Skypephone launch; upcoming FIR Interview podcasts; discussion: the future of consumer-generated content; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on stifling problem-solving through denial of oxygen,…