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Year: 2007

  • The no-morals approach to YouTube video marketing

    Would you employ tactics like fake headlines, paying bloggers, and creating multiple accounts on discussion forums as part of your communication to get a video noticed on YouTube? These are among the tips in The Secret Strategies Behind Many "Viral"…

  • Skype in is Skype out for some users

    With the success some Facebook groups have had recently in influencing opinion or even changing courses of action by large organizations, I wonder what the results will be for a new protest group that’s been formed on the social networking…

  • The saviour for English football

    I’ve never watched The Likeaballs, a cartoon TV series for kids on the BBC’s Ceebeebies channel at 7am every weekday. I’m a bit outside the target demographic :) But could The Likeaballs be the saviour for English football now that…

  • Another PR agency joins the conversation

    Last Monday, I participated in an event in London organized by Mantra PR. I was one of four speakers talking about social media in relation to advertising, broadcasting and PR. In my summary of the event, I mentioned that Mantra…

  • Cuts from FIR #295

    Overflow from today’s FIR #295: Paperless maps are the next killer app MoveOn.org takes on Facebook If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)