Year: 2007
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Reloaded!
With just a little breath-holding and nail-biting, I present NevilleHobson.com in some of its new clothes. A bit dramatic-sounding perhaps, but the upgrade to WordPress version 2.2.2 together with implementing the new theme you see here has gone with only a…
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Upgrade and refresh
If you visit this site during today, Sunday, you will probably encounter some strange site behaviour as I prepare for implementing a design and structure refresh. If you read the content via an RSS subscription, you are unlikely to notice…
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The Hobson & Holtz Report – Podcast #265: August 9, 2007
Content summary: Shel’s in Denver; new FIR interview posted; two upcoming interviews; the Media Monitoring Minute with CustomScoop; My Ragan TV launches; how will niche social networks develop?; add your comments to Google News: editorializing the news?; Facebook responds: advertisers…
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FIR Interview – Pete Blackshaw, Nielsen BuzzMetrics: August 8, 2007
In this age of transparency, it’s harder than ever for brands to defend themselves. What companies can do is employ defensive branding techniques to defend and protect themselves in times of crisis. As a prelude to Defensive Branding 101: Troubleshooting…
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Welcome AdAge Power150 visitors
Since Todd And‘s list of the Power 150 marketing blogs went up on Advertising Age last week, refocused as the AdAge Power150, I’ve seen a steady stream of visitors from a link to here on that list. I wanted to…