Month: March 2008
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FIR Live Call-In Episode #4: March 22, 2008
Content summary: The live call-in episode on BlogTalk Radio. Our discussion topic: Is public relations a one-way, two-way, or multi-directional activity? [Message from our sponsor: FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35…
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The Hobson & Holtz Report – Podcast #329: March 20, 2008
Content summary: Shel on the road; FIR Live on BlogTalk Radio this Saturday; EuroBlog 2008 presentations and videos now available; first FIR Video Interview posted: Rick Murray, Edelman; Paull Young presents the Media Monitoring Minute with CustomScoop; Microsoft: from Blue…
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Next live FIR call-in show: Sat March 22
Is public relations two-way? In a blog post, Forrester Research’s Josh Bernoff suggested both advertising and PR are one-way, rendering them inappropriate for the management of social media in an organization. Yet public relations students routinely learn that their chosen…