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Month: April 2008

  • The Hobson & Holtz Report – Podcast #338: April 21, 2008

    Content summary: Recording of latest FIR Live on BlogTalk Radio posted; new FIR Book Review posted; news about the next show; follow up: Kami Huyse and SeaWorld; the Media Monitoring Minute with CustomScoop; Encyclopaedia Britannica online and the power of…

  • Encyclopaedia Britannica goes social

    Like most bloggers I know, I tend to link to information resources online when I’m writing about a particular topic. One reason is simply that linking to an explanation of something provides a reader of your content with an opportunity…

  • FIR Book Review – Measuring Public Relationships: April 20, 2008

    The issue of measurement arises over and over again in the world of public relations. A new book, Measuring Public Relationships, provides a roadmap for both upfront benchmarking and measurement to assess the impact of organizational communications. Written by Katie…

  • Is business podcasting dead?

    Maybe the question is better phrased as: has the desire to learn how to produce podcasts for business died? I’m wondering this because two public events about podcasting I’d been due to speak at during the next month have been…

  • FIR Live Call-In Episode #5: April 19, 2008

    Content summary: The live call-in episode on BlogTalk Radio. Our discussion topic: How to get your company’s message into the social media conversation without offending or turning off participants. [Message from our sponsor: FIR Live is brought to you with…