Month: May 2008
-
Global communication and marketing come together at IBM
One of the more rewarding aspects of business podcasting is when you get an opportunity to interview some interesting and influential communicators and other business people. That’s a privilege my podcasting partner Shel Holtz and I have been enjoying since…
-
FIR Interview: Jon Iwata, IBM – May 5, 2008
A recent white paper published by the Arthur W Page Society examines the evolving role of the senior communications executive in 21st century business. The Authentic Enterprise: Relationships, Values and The Evolution of Corporate Communications (PDF) considers the rapidly-changing context…
-
Cluetrain up for discussion on next FIR Live call-in episode, Saturday May 24
John Cass started a meme back in March when he asked several bloggers to share their thoughts on five questions related to The Cluetrain Manifesto. Bloggers including Phil Gomes, Richard Binhammer, Jason Falls and Valeria Maltoni, among others, have shared…
-
Cut from FIR #342
Overflow from today’s FIR #342: 1-Minute News Nestle marketing blunder in Azerbaijan Download FIR Cut MP3 – Nestle (6:26) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?) [display_podcast]
-
The Hobson & Holtz Report – Podcast #342: May 5, 2008
Content summary: Vote for FIR at Podcast Alley; next FIR Live on BlogTalk Radio on May 24; two new FIR Speakers & Speeches podcasts published; new FIR Interview podcast coming; FIR experiments with UserVoice; the Media Monitoring Minute with CustomScoop;…