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Month: July 2008

  • FIR Book Review: Groundswell

    Groundswell is the highly-anticipated book by Forrester Research vice presidents and principal analysts Charlene Li and Josh Bernoff. Subtitled “Winning in a World Transformed by Social Technologies,” the book seeks to show organizations how to tap into the power of…

  • Easy Skype recording with CallBurner

    A Twitter buddy asked me today what application would I recommend for recording Skype conversations, the resulting recordings to be used in podcasts. That’s the sixth such request I’ve had over the past few weeks. Does it indicate that we’re…

  • LG blogger relations case study

    Yesterday’s Marketing 2.0 event in Manchester, organized by KMP, included some great presentations that, collectively, add up to a good overview of the roles social media play in the overall marketing mix. The highlight for me was a case study…

  • The Hobson & Holtz Report – Podcast #358: June 30, 2008

    Content summary: Neville’s in Manchester; Michael Netzley reports from Singapore on a Text 100 survey of Asian bloggers, and on a professional conference in Singapore and an academic conference discussing China’s Internet; the Media Monitoring Minute with CustomScoop; News That…