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Month: July 2009

  • Communication: Essential for CEOs

    How far should CEOs engage with the media, asks the FT, seeking to find the answer to a simple question: Should business leaders be vocal in pressing their case via the airwaves and newsprint or should they avoid the potentially…

  • A Twitter guide that’s worth a look

    With headlines ranging from the sublime (ministers and dummies in the Daily Mail) to the ridiculous (‘Big Brother’ in The Guardian), headline-writers in the UK mainstream media have had a field day over the past 24 hours in how they’ve…

  • The Hobson and Holtz Report – Podcast #469: July 27, 2009

    Content summary: Flight delays for Shel; upcoming FIR Interview with Dell’s Richard Binhammer and Kerry Bridge; Michael Netzley reports from Singapore on the US Foreign Corrupt Practices Act and ‘respondeat superior’; the Media Monitoring Minute with CustomScoop; News That Fits:…

  • Augmented reality: overlay your world

    Is augmented reality the Next Big Thing, asks AdWeek. […] The biggest hope for the field moving into useful, mainstream applications is in the mobile arena. Acrossair created a mini sensation with the release of a video clip showing its…

  • Messages from unreal people

    This graph illustrates a point I’ve often wondered about email marketing – too many people who do it seem wholly without care about who they’re reaching out to. Now add ‘clueless’ to what you think of email marketers. According to…