Month: November 2009
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Little trust in Technorati
Is Technorati worth anyone’s attention any more? I ask because I no longer have much faith in the accuracy of their data where Technorati’s information about your own site is different depending on where you see it. Here’s what I…
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Advertorial sharp practice
If you ever get a phone call from a company called PSCA International asking you to contribute an article for one of their magazines (which they call books), don’t get suckered into agreeing to do something and then finding out…
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A minimalist approach to PR outreach for Bing
Microsoft formally launched their Bing search engine in the UK last Friday. I saw a number of reports in the mainstream media on the day itself and one or two posts in the blogosphere. But that’s largely it from what…
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FIR Interview: Steve Rubel, Lifestreamer
If there’s one significant voice in the PR profession that attracts attention and influences opinion within the industry and outside of it on a global scale, that voice is Steve Rubel: PR practitioner at Edelman Digital, blogging pioneer, social media…
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Cloud computing made simple
If you’re trying to understand technical concepts such as cloud computing, a resource like Wikipedia is helpful in explaining what it is. Yet even Wikipedia’s explanation is difficult for some people to easily grasp. That’s where Lee Lefever enters the…