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Year: 2009

  • Value your professional membership

    An intriguing post showed up in my RSS reader this morning under the ‘public relations’ tracking tag: Ten things to manage in a recession: 1 – memberships. The writer, Paul Wilkinson, says: […] if you are a marketeer, what can…

  • Figuring out the social media mix

    Last week, I spoke about social media and communication at three terrific events in London. I talked about all three in a segment for last Thursday’s FIR episode 428 podcast. That segment didn’t make it into the show, though, as…

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  • Finding a political navigator

    The closing date for applications for what I called one of the most interesting communication jobs anywhere in the world, passed a few days ago. This is the search for a Director of Digital Engagement, a senior UK Civil Service…

  • The Hobson and Holtz Report – Podcast #428: March 5, 2009

    Content summary: New FIR Interview posted; congrats to SHIFT; Dan York reports on eComm 2009, Twitter, and more; the Media Monitoring Minute with CustomScoop; follow up discussion on the ethics of email marketing; News That Fits: research shows communicating online…

  • FIR Interview: Wendy Arnott and Steven Green on The Hive at TD Bank

    In this FIR Interview, Shel Holtz talks with Wendy Arnott and Steven Green on how The Hive breathed life into a customer service initiative among employees at TD Bank Financial Group in Canada. Get this podcast: Download the MP3 file…