Month: January 2010
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Help Haiti via SMS donations
Inspired by a report a few days ago in the New York Times on how making donations via text message on mobile phones in the US to support relief efforts in earthquake-devastated Haiti had raised over $2 million in donations,…
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The Hobson and Holtz Report – Podcast #517: January 14, 2010
Content summary: It’s just Shel today, thanks to travel schedules and time zone issues; Neville’s interview with Scott Monty and Paul Thomas from Ford Motor Company is up; FIR Live is still happening on January 23; Dan York’s Report; the…
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FIR Interview: Scott Monty and Paul Thomas, Ford Motor Company
One of the US ‘Big Three’ automakers, the Ford Motor Company is recognized in the broad marketing community as a pioneer in using social media effectively as part of its strategic and product-supporting communication activities that directly support the company’s…