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Year: 2011

  • FIR Book Review: ROI of Social Media

    The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. Comment…

  • A golden milestone to mark a decade

    The Golden Age of tech blogging is over, says Jeremiah Owyang in his post on December 27. […] Like the film industry, the Golden Era is the emergence period, when fresh innovation in a new medium is born. New techniques,…

  • Klout boils down to a $ value

    Nothing wrong with that when it's transparent – Klout is about $ values, to marketers for information about you and your online behaviours, and to you, as suggested in the infographic. The more you surface yourself online, the greater the…

  • That prediction of 400m users by end of 2012 is perfectly feasible based on the metrics…

    That prediction of 400m users by end of 2012 is perfectly feasible based on the metrics as presented and the subsequent assumptions. Wonder what the numbers look like for active users, however that's defined – no mention/prediction. Reshared post from…

  • Thought-provoking post re IT support in the workplace for your own devices

    I'm thankful my own experience when working for big enterprises wasn't as bad as portrayed in this post (although I do recall carrying 3.5" floppy disks around in those "pioneering days" in the late 90s). What's your experience like? Embedded…