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Month: February 2011

  • Should your employer have access to your Facebook account?

    Yesterday, I read a report in the American magazine The Atlantic which asked the question Should Employers Be Allowed to Ask for Your Facebook Login? It’s the story of a man in the US state of Maryland who applied for…

  • FIR Live #21, February 19, 2011: Social Marketing to the Business Customer

    One of the most common assumptions among marketers and other communicators is that social media is best aligned with business-to-consumer efforts and that business-to-business cannot take advantage of social channels as effectively. In fact, in many ways, social media is…

  • When Twitter and entrepreneurs collide

    There’s some speculation this weekend over the reasons why Twitter suspended three third-party mobile apps on Friday. Ubertwitter (now known as Ubersocial), Twidroyd and Ubercurrent were all suspended due to what Twitter described as “policy violations.” What this means from…

  • FIR Interview: Laura Thomas at Dell on Trade Secrets

    To support the introduction of its new business laptop computer, the Vostro V130, computer maker Dell launched "Trade Secrets," a marketing campaign centered on the Dell SMB Facebook page and the Twitter hashtag #tradesecrets. The campaign includes a significant element…

  • The Hobson and Holtz Report – Podcast #586: February 14, 2011

    Content summary: Next FIR Live on Saturday Feb 19; guest co-host with Shel for next week’s show is Dave Fleet; Speakers & Speeches podcast with Shel Israel is up; final week for current PollStream poll on FIR site; listener comments…