Month: May 2011
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The trouble with Dell’s Vostro V130
For the past four months, I’ve been enjoying my time with a Dell Vostro V130 laptop computer as a participant in Dell’s #tradesecrets marketing campaign for the machine that Dell ran during the first quarter of this year. This Animoto…
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FIR Live #22 – April 30, 2011: Social media analytics
If communicators have a common struggle when it comes to social media, it’s measurement and the analytics that serve as the foundation for measurement efforts. FIR Live #22 takes a deep dive into social media analytics with a top-flight panel…
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FIR Book Review: Social Location Marketing by Simon Salt
Social Location Marketing, by Simon Salt. FIR Book Reviews editor Bob LeDrew reviews Simon Salt’s Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites. Salt works with large brands and international PR companies through…