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Month: August 2011

  • The rocky road for pharma and social media

    A report in the Financial Times (and other mainstream media) last week highlights the real risks for companies in regulated industries when they get it wrong in how they make use of social media as communication channels, in this case,…

  • FIR Interview: Lee Hopkins on Twitter and symbolic convergence theory

    Lee Hopkins, FIR’s first correspondent and a social media strategist, has been working on a Ph.D. that originally focused on communication and virtual worlds. He recently shifted his attention to whether the decades-old communication theory of "symbolic convergence" is applicable…

  • Will iPads lead to better customer service?

    British Airways “revolutionises customer service using iPads,” says a BA press release on August 17 about a service trial that got quite a bit of attention this week. The airline says it’s trialling iPads with 100 cabin crew to enable…

  • How to stay safe and secure on Facebook

    Facebook has just published a handy guide to help you do all you can to stay safe and secure when you are online and using the social networking site. Available on free download, the 14-page PDF entitled "A Guide to…

  • Twitter psychology infographic: it’s about retweets

    A visual feast in this nicely-imagined infographic embedded below that offers some credible tips and tricks for attracting attention and, thus, followers. Common sense, in fact. My 3-easy-steps takeaway from  this: Tweet interesting things, perhaps with a dose of humour…