Month: August 2011
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The Hobson and Holtz Report – Podcast #611: August 8, 2011
Content summary: FIR Interview with Michael Spark and FIR Book Review of Katie Paine’s Measure What Matters published, planning FIR Interview with Dell’s Lionel Menchaca for end August; FIR listener survey update; Neville’s partnering with Eric Schwartzman for Social Media…
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Some truth behind the humour
I’m sure most of you will at least smile when you read this Dilbert cartoon published yesterday. Scott Adams‘ canny insight into the workplace and contemporary issues highlights underlying truths, in this case concerning the sometimes-collisions between public relations, conflicts of…
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FIR Book Review: Measure What Matters by Katie Paine
Measure What Matters by Katie Paine. FIR Book Reviews editor Bob LeDrew reviews Katie Paine’s latest book, Measure What Matters. Katie – longtime friend of FIR – previously wrote Measuring Public Relationships. From the inside front cover of Measure What…
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See what you can do with 3D printing
I’ve been hearing a lot about 3D printing lately. It’s not been wholly clear to me, though, exactly what it is (especially after I read the Wikipedia entry). From a layman’s perspective, you tend to think about ink, paper and…
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FIR Interview: David Spark on content marketing
David Spark, of Spark Media Solutions, produces content for clients that helps them establish their voice within their industries. He calls content "the currency of social media." "If you want to be visible, you must have an editorial voice that…