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Month: September 2011

  • The rise and rise of Sina Weibo

    If you want get an idea of which major brands are doing what in China with Sina Weibo, the front-runner in microblogging in that country,  AdAge.com has a compelling feature that highlights what Starbucks and many other consumer brands are…

  • Mayo Clinic sets a high bar with social media

    Using social media in highly-regulated industries such as healthcare is fraught with hurdles and pitfalls for the unwary communicator, especially where it involves engagement with patients. In an industry that still has no official guidance on how to use social…

  • It’s time to experiment

    Recently I visited PeerIndex at their office in the TechHub in east London (aka Silicon Roundabout). They wanted to interview me as part of their video interview series, to talk about digital, social media, public relations and more. That interview…

  • Social trajectories and the ones that matter

    This chart showing the share of time spent online by US social networkers is interesting in that Facebook’s usage-growth trajectory is consistent over quite a long period, three years or so. The overall picture suggests that there are only two…

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  • The Hobson and Holtz Report – Podcast #618: September 26, 2011

    Content summary: Some immediate changes to format as a result of feedback from the listener survey: topic links as Delicious bookmarks, News That Fits up front and listener comments moved back; Ragan promo; News That Fits: discussion on Facebook changes…