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Year: 2011

  • FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld

    The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld. FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a…

  • On the tenth anniversary of 9/11

    On that awfully-memorable day in  2001: Coordinated suicide attacks involving hijacked passenger jets were launched against the World Trade Center in New York; against the Pentagon in Washington, DC; and an attack thwarted by passengers on a jet flying above…

  • FIR Interview: Glenn Gaudet, President and Founder, GaggleAmp

    GaggleAMP is a service that helps amplify your social media messages. The company describes itself as follows: "For marketers looking to drive engagement through social media, GaggleAMP is the social marketing platform that lets them leverage the reach potential of…

  • So what will you do for ethics in PR?

    The subject of ethics in public relations often provokes strong opinions from people, especially when questionable practices fall under the critical spotlight – as Scott Adams so cannily grasped in this Dilbert cartoon in August. Ethics in PR issues from…

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  • FIR Interview: Betony Taylor and Aden Davies on HSBC social media newsroom

    Getting closer to customers, journalists, online influencers and making content more shareable are among the key objectives behind the social media newsroom launched by HSBC bank in the UK on September 1. In this FIR interview, co-host Neville Hobson speaks…