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Year: 2011

  • How people tweet in China

    How people tweet in China

    Whenever China is a topic of business conversation, a communication service that’s talked about is Sina Weibo. The micro-blogging service – China’s Twitter equivalent – got mainstream attention outside China last month over its use as a primary communication channel…

  • Sign up for the fourth Dell B2B Social Media Huddle

    Helping people understand the role social media plays in business, and how to use it effectively in business-to-business communication, is once again the focus of the Dell B2B Social Media Huddle that takes place in London on November 3, 2011.…

  • The Hobson and Holtz Report – Podcast #613: August 22, 2011

    Content summary: FIR listener survey live next week; Shel’s video interview with Lee Hopkins is up; some impressions of Asia from Shel’s three-country trip for IABC last week; Eric Schwartzman’s workshops cancelled outside North America; no Michael Netzley report this…

  • The rocky road for pharma and social media

    A report in the Financial Times (and other mainstream media) last week highlights the real risks for companies in regulated industries when they get it wrong in how they make use of social media as communication channels, in this case,…

  • FIR Interview: Lee Hopkins on Twitter and symbolic convergence theory

    Lee Hopkins, FIR’s first correspondent and a social media strategist, has been working on a Ph.D. that originally focused on communication and virtual worlds. He recently shifted his attention to whether the decades-old communication theory of "symbolic convergence" is applicable…