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Year: 2011

  • Canadian MPs big on Twitter

    Politicians in Canada are embracers of social media, it seems, and now they’re being actively encouraged to use social channels from within parliament. According to a report by Journalism.co.uk, the Canadian House of Commons has issued MPs with Blackberrys and…

  • Brian Solis keynotes at next Dell B2B Social Media Huddle in London

    If social media can transform business-to-business marketing, as Paul Gillin and Eric Schwarzman argue in their new book, Social Marketing to the Business Customer, then the Dell B2B Social Media Huddle taking place in London on March 17 couldn’t be…

  • The Hobson and Holtz Report – Podcast #587: February 21, 2011

    Content summary: FIR Interview with Laura Thomas at Dell posted; recording of FIR Live #21 on B2B social marketing with Paul Gillin and Eric Schwartzman is up; listener comments discussion including on Bernie Goldbach’s Audioboo; News That Fits – should…

  • Should your employer have access to your Facebook account?

    Yesterday, I read a report in the American magazine The Atlantic which asked the question Should Employers Be Allowed to Ask for Your Facebook Login? It’s the story of a man in the US state of Maryland who applied for…

  • FIR Live #21, February 19, 2011: Social Marketing to the Business Customer

    One of the most common assumptions among marketers and other communicators is that social media is best aligned with business-to-consumer efforts and that business-to-business cannot take advantage of social channels as effectively. In fact, in many ways, social media is…