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Year: 2011

  • How B2B marketers use social media

    The most effective social media tool for generating business leads is LinkedIn, according to a survey of B2B marketers in the US last month. Marketing automation company Pardot carried out the survey and say they had input from “dozens of…

  • Get ready for the cookie law

    A lot of attention was focused earlier this year on cookies, those little snips of coded text that websites automatically place on your computer when you visit those sites with your web browser. The attention on cookies was all to…

  • The Hobson and Holtz Report – Podcast #627: November 28, 2011

    Content summary: FIR Interview with Ragy Thomas postponed; update on PRSA’s #PRDefined campaign; News That Fits: US military takes to social media to rebut extremists; Michael Netzley reports from Singapore on foreign direct investment in Indonesia, the Olympus scandal in…

  • Touching the BBC

    I was taking a look through the beta version of the BBC’s new website when it occurred to me that what I was interacting with was a web presence that’s geared to touch and feel more than to point and…

  • The Hobson and Holtz Report – Podcast #626: November 21, 2011

    Content summary: On this day in 1980; good result for Tony Loftis (FIR Interview last week): his missing daughter Allie found safe; two FIR Interviews coming: Peter Espersen of Lego and Sprinklr Founder/CEO Ragy Thomas; Speakers & Speeches from the…