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Month: January 2012

  • FIR Book Review: The Like Economy

    The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the book description: “Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re…

  • Trust in Twitter takes a knock

    If Twitter says a Twitter account is authentic, you trust it, don’t you? That little tick on a blue background you often see alongside accounts of prominent politicians, celebs and others is your symbol of confidence that the account belongs…

  • Obviously maths isn’t our strong point

    Shel Holtz and I mark a milestone today as January 3 is the anniversary of the first episode of The Hobson & Holtz Report podcast which we started together on this date in 2005. As we said in the latest…

  • The Hobson and Holtz Report – Podcast #632: January 2, 2012

    Content summary: We start our 7th year of FIR on January 3; FIR Book Review by Bob LeDrew of ‘ROI of Social Media’ posted, more coming; the FIR Book Club launching this month on BlogTalk Radio, first guest author is…

  • Ebooks: the next online battleground

    Isn’t this just like the music industry was a decade ago?: New medium captures imaginations of content creators and consumers. For publishers, literally zero distribution costs. Publishers succumb to temptation to charge an arm and a leg for the product,…