Month: February 2012
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The Hobson and Holtz Report – Podcast #640: February 27, 2012
Content summary: FIR Interview with Pepsico’s Sharon McIntosh is up; FIR Book Club held last Friday, recording coming; the winning entry for “a modern definition of Public Relations” expected this week says PRSA; News That Fits: it’s about to become…
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I bought a copy of the first edition of the Sun on Sunday
I bought a copy of the first edition of the Sun on Sunday to see what the fuss is all about. A multiple first – it’s also the first time I’ve ever bought The Sun. It looks and feels like…
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Print remains in The Economist’s future
A clear and robust outlook on print media: […] Despite recent digital successes and developments – with digital-only subscriptions topping 100,000 at the end of last year, 300,000 out of the Economist’s one million print subscribers using the Economist’s apps,…
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FIR Interview: PepsiCo Employee Communications Senior Director Sharon McIntosh
FIR co-hosts Neville Hobson and Shel Holtz interview Sharon McIntosh, Senior Director, Employee Communications at PepsiCo. Sharon has led an effort to get employees trained on social media policies, platforms and practices, then get those who want to to engage…
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Dilbert’s unique take on the mini-tablet market
Humour aside, a “bad tablet and an even worse phone”? In my experience, an excellent tablet but probably not good as a phone. Much depends on what you want to use such a device for. I have a Dell Streak…