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Month: May 2012

  • Experiencing Ford’s 3D B-MAX hologram

    A few weeks ago, Ford launched an influencer outreach campaign in six European countries as part of a build-up to the European launch of its B-MAX car this summer. The car (a mini MPV) features pillar-less doors: there is no…

  • The Hobson and Holtz Report – Podcast #653: May 28, 2012

    Content summary: Next FIR Live panel discusses influencer marketing on June 16; LikeMinds 2012 summary; News That Fits: the rise of visual communication; Michael Netzley reports from Singapore on a changing media environment in North Korea and Edelman’s report on…

  • Giving you a choice about cookies

    A year ago a law – known as Directive 2009/136/EC – came into effect throughout the European Union on the use of cookies on websites, requiring a website owner to seek visitors’ consent to cookies being saved to their computers…

  • FIR Live is back with all-star panel on influencer marketing

    Has it really been 10 months since the last FIR Live? It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about…

  • Bonfire of the Vanities 2012

    The Tom Wolfe novel from the 1980s that’s the title of this post – along with the movie of the same name – comes to my mind when reading media reports and online commentary and punditry this morning about the…