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Month: May 2012

  • Ford embraces social influence marketing in Europe

    When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social…

  • FIR Interview: Grantoo co-founder and CEO Dimitri Sillam

    Student loan debt in the US has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want…

  • Bright minds worth a conversation

    Huge fun this morning engaging in conversation via a Skype video call with students in David Phillips‘ PR class at the University of Gloucester in Cheltenham. I had been due to physically be there but a little transport difficulty presented…

  • CEO reputation paramount in the see-thru world

    What role does the reputation of a company’s chief executive play in the reputation of his or her company and, thus, the likely business success or failure of that company? It’s a crucial question that draws some fascinating answers in…

  • The Hobson and Holtz Report – Podcast #650: May 7, 2012

    Content summary: FIR Book Review of “#FAIL” is up; FIR Facebook group is growing; video interviews with Mark Ragan in Amsterdam posted, with Neville about podcasting, with Shel about gamification; Neville guest lecturer at David Phillips’ PR class at University…