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Month: May 2012

  • Essential digital diplomacy

    One of the most prominent and seasoned British government tweeters, Foreign Secretary William Hague, makes a clear statement of the significant role of digital communication channels in the exercise of foreign policy, calling them “an essential tool.” 80 of our…

  • A little imagination is key to success with QR codes

    “QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a…

  • Email marketing fail

    I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender. Take a look at this email I received today. It’s gobbledegook…

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  • FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans

    FIR co-host Neville Hobson reviews the Kindle e-book edition of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One, by Bernhard Warner and Matthew Yeomans. This book lays bare not only the biggest corporate…

  • Virgin Media blocks access to Pirate Bay

    Reading the Guardian’s report that Virgin Media started blocking access to Pirate Bay from yesterday in accordance with a court order in the UK requiring that action, I checked access (I’m a Virgin Media customer): it is indeed blocked. More…

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