Month: June 2012

  • The Hobson and Holtz Report – Podcast #657: June 25, 2012

    Content summary: Neville’s at SWCC meeting in Bath on June 25; Shel’s at the IABC World Conference, FIR lunchtime meetup in Chicago on Wednesday June 27; FIR Interview with Badgeville’s Adena DeMonte is up; FIR Book Review by Bob LeDrew…

  • FIR Interview: Badgeville Marketing Director Adena DeMonte

    Badgeville, the gamification service, introduced “social mechanics” on June 20, with features including a “Behavior Graph” that allows companies to measure specific social behaviours, and “Social Context,” an activity stream not unlike a Facebook newsfeed that companies can add to…

  • Because it’s a good cause

    Like most business bloggers, I’m pretty immune to unsolicited requests to publish guest posts and other content especially from people who clearly have undisclosed motives (take a look at what Paul Sutton has to say on that topic). Now and…

  • Google just disrupted the conference business with Hangouts On Air

    If you organize conferences and similar events, your future in terms of how you organize and price your events just got really interesting. If you’re a conference-goer, events that might be out of reach to you for reasons of distance…

  • Gini Dietrich is guest for the next FIR Book Club

    The next meeting of the FIR Book Club is on the calendar: Friday June 29, 2012 2pm EDT / 7pm UK / 11am PDT Gini Dietrich is co-author (with Geoff Livingston) of Marketing in the Round. Order the book (hardcover…