Month: June 2012
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The Hobson and Holtz Report – Podcast #657: June 25, 2012
Content summary: Neville’s at SWCC meeting in Bath on June 25; Shel’s at the IABC World Conference, FIR lunchtime meetup in Chicago on Wednesday June 27; FIR Interview with Badgeville’s Adena DeMonte is up; FIR Book Review by Bob LeDrew…
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FIR Interview: Badgeville Marketing Director Adena DeMonte
Badgeville, the gamification service, introduced “social mechanics” on June 20, with features including a “Behavior Graph” that allows companies to measure specific social behaviours, and “Social Context,” an activity stream not unlike a Facebook newsfeed that companies can add to…
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Because it’s a good cause
Like most business bloggers, I’m pretty immune to unsolicited requests to publish guest posts and other content especially from people who clearly have undisclosed motives (take a look at what Paul Sutton has to say on that topic). Now and…
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Gini Dietrich is guest for the next FIR Book Club
The next meeting of the FIR Book Club is on the calendar: Friday June 29, 2012 2pm EDT / 7pm UK / 11am PDT Gini Dietrich is co-author (with Geoff Livingston) of Marketing in the Round. Order the book (hardcover…