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Month: June 2012

  • FIR Interview: Frito-Lay Communicators on a site for employee brand literacy

    Business, brand and product literacy represent fertile ground for internal communicators. Increasingly, employees know their own jobs and the products on which they work, but aren’t well-versed in other parts of the company or products they don’t work on. In…

  • From the “What were you thinking!” PR department

    A bit of a kerfuffle has erupted with US retailing giant Walmart at the heart of it, as The Guardian reports: Stephanie Harnett, a publicist working for Mercury Communications, which has been retained by Walmart to assist in its effort…

  • Stream (and buy) music while you do the grocery shopping

    If you do your grocery shopping in Tesco, you may already know that you can stay connected in the depths of the typical supermarket where no network signal usually reaches, thanks to Tesco’s own wifi network in most stores. Now,…

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  • FIR Book Review: The Virtual Self by Nora Young

    FIR Book Review Editor Bob LeDrew reviews The Virtual Self: How Our Digital Lives Are Altering the World Around Us, by Nora Young, the host of Spark on Canadian Broadcasting Corporation radio. The recent release explores the very real impact…

  • The Hobson and Holtz Report – Podcast #655: June 11, 2012

    Content summary: Reminder that the next FIR Live is on Saturday June 16: a panel discussion on influencer marketing; new FIR Book Review coming from Bob LeDrew of Your Virtual Self; Breaking News: IPR Measurement Commission approves standards for traditional…