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Month: July 2012

  • Check your computer today and stay connected

    Today, July 9, is the day when hundreds of thousands of computers worldwide could suddenly lose access to the internet. It’s when the FBI will shut down some DNS servers it set up last year as a protective measure against…

  • FIR Interview: Eric Bergman, author of Five Steps to Conquer ‘Death by PowerPoint’

    If you hope to communicate effectively with any audience, the best thing you can change about your presentation is to never, ever, use a slideware program to develop your presentation content, says Eric Bergman. No PowerPoint. No Keynote. No Prezi.…

  • Like a Tesco product on Facebook, get loyalty points

    BrandRepublic reports that UK retailing giant Tesco has launched a trial promotion that rewards Facebook users with points in its Clubcard customer loyalty programme if they ‘like’ a product in Tesco’s online supermarket, Tesco Direct. […] Tesco currently has 839,703…

  • What do you know about BPA and food packaging?

    If you’re a listener to the FIR: The Hobson & Holtz Report podcast that I present with my colleague Shel Holtz every Monday, you will have heard our report in this week’s episode on US food company Progresso, a subsidiary…

  • FIR Book Club #3: Marketing in the Round co-author Gini Dietrich

    Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston. Gini Dietrich is the founder and CEO of…