Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Month: August 2012

  • Drawing a line on ethics in PR

    Like all professions, public relations has codes of ethics that describe behaviours to guide those who practice the profession to differentiate what’s right and wrong in how they do that. A simplistic view, perhaps, but not far off a base…

  • FIR Interview: John Earnhardt on Cisco’s content portal, The Network

    Cisco Systems launched The Network about a year ago. At that time, we interviewed John Earnhardt, the communicator responsible for the site, about the goals and aspirations for the content portal that folded in the company’s former media center. A…

  • The Hobson and Holtz Report – Podcast #663: August 6, 2012

    Content summary: FIR Interview with IABC executive director Chris Sorek published; new interview with Cisco’s John Earnhardt coming; Canada’s super holiday; Be Positively Social on August 14, says Frank Eliason; Ragan promo; News That Fits: Is the PR world underestimating…

  • Podcasting in the long tail

    Far from changing the radio landscape, podcasting has been commandeered by the radio industry, says Richard MacManus in his post Radio Killed the Podcasting Star. As a podcaster myself, I’d say MacManus has written a fair assessment of a podcasting…

  • Influence rank: the shape of recruitment to come

    If your job embraces community building and engagement across the social web, does your ranking on an online influence-measurement service like Klout matter? For some companies and recruiters, it certainly does. A case in point – Salesforce.com has a job…