Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Year: 2012

  • Pity the PR person who is not agile and technically astute

    Fast Company magazine interviewed Brian Kardon, CMO of Lattice Engines, a B2B sales intelligence software firm in New York, on best practices in B2B PR. It’s a good interview, with some thoughtful perspectives on PR from a senior marketing professional.…

  • IABC raises more awareness of PR and Wikipedia

    Yesterday, the International Association of Business Communicators (IABC) published its latest edition of CW Bulletin, the monthly online supplement to CW, the association’s printed monthly magazine for members. Each edition of CW Bulletin presents articles, case studies and additional resources…

  • Live blogging comes to WordPress

    [UPDATE: Venturebeat reports that a serious bug exists in this plugin. It seems that the developers created the plugin and tested it on a pre-release version of the next version of the WordPress software. My recommendation: don’t use the plugin…

  • Do your due diligence before using someone else’s content online

    The Financial Times reports on an interesting legal dispute between British luxury fashion house Burberry and the estate of actor Humphrey Bogart that highlights the copyright minefield businesses can be faced with on using images online. Burberry used a still…

    ,

  • The Hobson and Holtz Report – Podcast #667: September 3, 2012

    Content summary: FIR Interview with Brian McNely on Instagram as a medium for image-power is up; Quick News: social media empowers fans to help a local business defend itself against a corporate bully as Kevin Campbell-Wright explains; Google to integrate…