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Year: 2012

  • FIR Interview: Giovanni Rodriguez on the launch of SocialxDesign

    Giovanni Rodriguez, one of the earliest communications practitioners to work in social media on behalf of clients, has launched a new social media consulting firm, SocialxDesign. The agency is an independent strategy firm that was developed as an incubator project…

  • The Hobson and Holtz Report – Podcast #665: August 20, 2012

    Content summary: FIR Interview with Giovanni Rodriguez coming; Mitch Joel to guest co-host FIR on Oct 8; Mark Story has a new job; listen to the Online Marketing and Communications podcast from Jon Buscall in Sweden; is anybody having problems…

  • The hype cycle and tipping-point technologies

    In studying the latest hype cycle for emerging technologies chart, published last week by IT industry analysts Gartner, there’s much to absorb as you review what Gartner sees as the common patterns of overenthusiasm, disillusionment and eventual realism that accompanies…

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  • Will Klout ever let you go?

    In November 2011, I quit Klout. Totally and completely. Not only did I close the account, but also I cancelled permissions to allow Klout to connect to each of the online social places to which I’d previously given it permission.…

  • The Google neural network

    Steven J. Vaughan-Nichols explains how the new Google+ naming system will work, enabling business people and business brands to have custom URLs: short, easy-to-remember web addresses that should make it easier to find a business profile or page on Google+.…