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Year: 2012

  • FIR Interview: Kevin Delaney, Editor in Chief, Quartz

    Offering a new type of publication in the new global economy for a new class of global business executive is the primary goal of US publisher Atlantic Media with Quartz, a digital business magazine launching later this year. “We’re building…

  • Actionable insights from Burson-Marsteller on the Global 100 and the social web

    If you were to guess which has been the preferred social channel of the top 100 global companies in the Fortune 500 list over the past three years, you’d be spot on if you said Twitter. That’s what research by…

  • FIR Interview: Addvocate Founder Marcus Nelson

    Addvocate is a new “employee management service for social media,” according to founder and CEO Marcus Nelson. Every company thinks they need to be social. As such, they’re spending millions of dollars to do so. Unfortunately, they’re underutilizing the most…

  • I’d love to try the new Office Preview if I could get it installed

    This concise comment on Microsoft’s Office Preview support forum says it all about the frustrations that many people including me have experienced in trying to install the free trial version of Office Customer Preview: Hey Microsoft, make it simple yo………

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  • Social media hurdles that still need jumping

    A report from eMarketer summarizes how monitoring tools help companies track and follow up on what consumers are saying on social media channels, with this insightful perspective: […] According to Satmetrix, a customer service software provider, only 49% of companies…