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Year: 2012

  • Like a Tesco product on Facebook, get loyalty points

    BrandRepublic reports that UK retailing giant Tesco has launched a trial promotion that rewards Facebook users with points in its Clubcard customer loyalty programme if they ‘like’ a product in Tesco’s online supermarket, Tesco Direct. […] Tesco currently has 839,703…

  • What do you know about BPA and food packaging?

    If you’re a listener to the FIR: The Hobson & Holtz Report podcast that I present with my colleague Shel Holtz every Monday, you will have heard our report in this week’s episode on US food company Progresso, a subsidiary…

  • FIR Book Club #3: Marketing in the Round co-author Gini Dietrich

    Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston. Gini Dietrich is the founder and CEO of…

  • The pros and cons of dedicated WordPress hosting

    Some web hosting companies specialize in delivering services dedicated to very specific types of software. WordPress is one example of popular open source software that a hosting company may feature. There are both advantages and disadvantages to this type of…

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  • Olympic transformation

    The London 2012 Olympics are just twenty-five days away. In the UK, the BBC has started building a sense of excitement… Check everything the BBC is planning for this global event. Reshared post from +BBC News The BBC has just…

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