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Year: 2012

  • Gini Dietrich is guest for the next FIR Book Club

    The next meeting of the FIR Book Club is on the calendar: Friday June 29, 2012 2pm EDT / 7pm UK / 11am PDT Gini Dietrich is co-author (with Geoff Livingston) of Marketing in the Round. Order the book (hardcover…

  • The Hobson and Holtz Report – Podcast #656: June 18, 2012

    Content summary: FIR Book Review of The Virtual Self is up; next FIR Book Club is on June 29 with Gini Dietrich (and a book review of Marketing in the Round by Gini Dietrich and Geoff Livingston coming from Bob…

  • Talking about the big online picture on June 25

    A week today, I’ll be spending an evening in Bath, the ancient city in Somerset in southwest England and a UNESCO World Heritage Site. Bath is well known for two things in particular – the Roman Baths dating from the…

  • FIR Live #24: Hangout-On-Air panel discussion on influencer marketing

    Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing. FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel…

  • The FT’s 1 million milestone on Google+

    The Financial Times’ post on Google+ yesterday was understated yet powerful: Today the Financial Times has reached 1m Google+ followers… Just three months ago, a survey reported that of all British national newspapers with a presence on Google’s social network,…