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Year: 2012

  • Attention is all in the headline

    Isn’t this a far more powerful attention-grabber than “World IPv6 day on June 6”? A Whole New Version Of The Internet Is About To Be Switched On And the first paragraph: In about five hours, the next version of the…

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  • The Hobson and Holtz Report – Podcast #654: June 4, 2012

    Content summary: Diary note for the next FIR Live panel discussion on influencer marketing: June 16; update on the CIPR’s PR and Wikipedia initiative; IABC World Conference FIR meetup in Chicago; News That Fits: American Express launches Foursquare deals in…

  • Add your voice to the PR and Wikipedia conversation

    Here’s a plea to PR practitioners this Jubilee Bank Holiday Monday and Tuesday – give just 15 minutes of your time in contributing your thoughts to the online discussion about public relations and Wikipedia being spearheaded by the CIPR and…

  • Experiencing Ford’s 3D B-MAX hologram

    A few weeks ago, Ford launched an influencer outreach campaign in six European countries as part of a build-up to the European launch of its B-MAX car this summer. The car (a mini MPV) features pillar-less doors: there is no…

  • The Hobson and Holtz Report – Podcast #653: May 28, 2012

    Content summary: Next FIR Live panel discusses influencer marketing on June 16; LikeMinds 2012 summary; News That Fits: the rise of visual communication; Michael Netzley reports from Singapore on a changing media environment in North Korea and Edelman’s report on…