Year: 2012
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Email marketing fail
I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender. Take a look at this email I received today. It’s gobbledegook…
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FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans
FIR co-host Neville Hobson reviews the Kindle e-book edition of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One, by Bernhard Warner and Matthew Yeomans. This book lays bare not only the biggest corporate…
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Virgin Media blocks access to Pirate Bay
Reading the Guardian’s report that Virgin Media started blocking access to Pirate Bay from yesterday in accordance with a court order in the UK requiring that action, I checked access (I’m a Virgin Media customer): it is indeed blocked. More…
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"Slideshare meets YouTube" from Present dot me
Every now and again, a PR pitch arrives that just grabs your attention. When thought and imagination goes into it, at least in making it appear personal to you, it’s quite refreshing to receive something that tells a good story,…
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Re-imagining the mobile value proposition
GigaOm reports on trends in data use on mobile devices, citing research from Akamai and from Chetan Sharma that shows that demand for mobile broadband is continuing to grow unabated. We are using more mobile data in more places, says…