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Year: 2012

  • The prime hurdles of social business

    The notion of an organization being a “social business” is one that’s been talked about for the past few years, often focusing on social media tools and channels  – social networks, Twitter, blogs, etc – that people can use to…

  • Looking at TweetDeck anew

    One of the software programs that really kick-started wide use of Twitter in its early days was TweetDeck, first released in 2008. Acclaimed in particular by early adopters, TweetDeck quickly became the third-party app of choice for power users of…

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  • Introducing the new NevilleHobson.com

    Today, the new NevilleHobson.com makes its appearance – version 4.0 of this site I started writing in 2006. Not wanting to make a huge deal out of what, essentially, is the installation of a new WordPress theme – like a…

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  • The Hobson and Holtz Report – Podcast #678: November 19, 2012

    Listen Now: Quick News: How worthwhile are LinkedIn Endorsements?, Google launches mobile global worldwide alternate reality game, libel law embraces Twitter and Facebook says government, changes at Pinterest, Twitter and Facebook; Ragan promo; News That Fits: News companies see future…

  • Taking the competitive PR pitch to Twitter

    If you’re in the PR agency business, undoubtedly you’ve participated in a good share of pitches for new business or even to retain existing business. Many people see it as an imperfect process, often marred by the high cost of…